Virtual Tours of Houses: Why They Are Created in 3D

Digitally made virtual tours of houses are a perfect solution that helps with promotion and selling of different properties.

Virtual tours of houses is a tool that replicates the experience of visiting and walking through a property. Tours, like video walkthroughs, 3D tours, and interactive 360-degree virtual tours, allow prospective buyers to interact with the home and look at features in detail without having to be on-site and have become the norm along with using listing photos and floor plans. Agents use virtual tours to market their listings to out-of-town buyers, minimize the number of in-person showings, and set their listing apart from the competition.

One of the reasons many agents avoid virtual tours is that they imagine needing complicated, high-end photography gear. In reality, you need a panoramic or 360-degree camera, but is it like that? Let’s get familiar with a virtual tour.

What is a virtual tour?

Virtual tours of houses, also known as 3D tours or 3D walkthroughs, allow buyers to digitally tour a for-sale home. The online home shopper controls which part of the house they look at and from which angle — think of it like Street View on Google Maps, but for the inside of a home.

Listing videos, on the other hand, are not interactive. They are a straightforward video that usually includes music, zooming, and panning. The shopper can’t control the movement of the video. 

Benefits of creating a virtual tour of homes for sale

There are many benefits of including a virtual or 3D tour in your listing. Have you ever taken the time to tour a home, only to be disappointed with how different the home is from the pictures? Still, photos can sometimes be misleading, but virtual tours allow shoppers to get a more accurate feel for how your home is laid out before attending a showing. That means that the people who show up to see your home in person are more likely to be high-intent buyers. 

A 3D tour can also be a big boost to your digital marketing plan, which is more important than ever. Here are a few marketing benefits:

  • More exposure in your market: When more people see your listing, you’re more likely to attract multiple offers that could drive the sale price up. 
  • Minimize showings: 3D tours give potential buyers a good feel for the floor plan and flow of the home. If your home’s layout doesn’t appeal to a particular buyer, they’ll know it without having to waste your time (and theirs) with a showing. 
  • Attract out-of-town buyers: A better view of your home can make it appealing to out-of-town and international buyers, who can make faster, more informed purchase decisions without traveling for a house that doesn’t pan out. 
  • Fewer lookie-loos: When nosy neighbors or other nearby sellers can check out your home online, they may be less inclined to schedule a showing or stop by your open house when they’re not interested in making an offer.

What makes an engaging virtual tour for real estate?

Here’s what a virtual tour needs to include to actually be a virtual tour and not simply a listing video or slideshow:

  • A real view of the home — not a recreation or rendering
  • Smooth navigation that makes it easy to move to different rooms and pan 360 degrees
  • Ability to walk through, go back, and freeze the frame
  • Clear and high-definition picture
  • Shots free of clutter and personal items
  • Highlights of the home’s best features, including unique amenities and outdoor spaces
  • Each capture is taken from the best vantage point to show the room in its entirety
  • Compatibility with all kinds of devices — desktop and mobile

Can I hire someone to create my virtual tour?

It takes a lot of effort to sell a home, and not every seller has time to create and capture the perfect listing. Virtual tours are a small but impactful component to a broader home marketing plan that can take weeks, if not months, to execute. That is where Holovision comes to play.

Holovision is an innovation facility with 20+ team members, growing on fertile soil of Austrian – Bosnian cooperation in the past 2 decades. We want to dive deeper into interesting and challenging domains in 3D, archviz, and design, gradually increasing the complexity of our projects.

So feel free to contact us!